Meme — It’s a steal!


This week on Facebook: I decided to research memes having noticed the increasing proliferation of their use and the power that they clearly have to influence opinion — either for or against the subject of the meme. I’m sure that there are many like me who had heard of the word meme but did not connected it with the internet version of a photo modified by the addition of text. As Monday’s article points out Richards Dawkins is credited with introducing the word meme but perhaps we should be aware of Greeks wearing mimēma.


Monday 29 August 2016 Richard Dawkins On The Internet’s Hijacking Of The Word ‘MemeThe meaning is not that far away from the original. It’s anything that goes viral. In the original introduction to the word meme in the last chapter of The Selfish Gene, Dawkins used the metaphor of a virus. So when anybody talks about something going viral on the internet, that is exactly what a meme is and it looks as though the word has been appropriated for a subset of that.

Tuesday 30 August 2016 The Growing Power Of The MemeThese days, meme is the catchall for freely copied and altered tidbits of amusing online content, from animations and photo captions to viral videos that inspire a flood of parodies. (Think Honey Badger or S- -t Girls Say.) Properly exploited, some memes can bring in anywhere from a few thousand dollars for a single licensed broadcast of a popular video to six figures for an integrated marketing campaign based around a meme.

Wednesday 31 August 2016Why The Internet Meme Is So Engaging And UsefulBack in late 2014, Mike Gingerich posted a great infographic that summarised data about what types of content are the most shareable online. In the infographic, they analysed 100M pieces of content that were share-worthy to determine the emotion or sentiment of each content item. Their findings were very relevant to this topic.

internet-meme

Thursday 1 September 2016 Why You’ll Share This Story — The New Science Of MemesMore and more of the things that set the internet on fire are of that species of charmingly moronic pairing of text and image that allows even the post-literate to feel like they have partaken of a shared cultural moment. And now, scientists are beginning to understand how the curiously addictive visual tropes known as “memes” are born, why they die, and whether or not it is possible to predict which will “go viral” and be harvested by the night-soil merchants up at meme warehouses.

Friday 2 September 2016 The Next Frontier In Internet Culture Is Wholesome Memes About Loving Your FriendsTo the extent that they can be classified, memes generally belong to one of two broad families: “relatable” and “ironic.” Relatable memes attempt to convey a feeling or emotion; ironic memes prey on relatable memes by undermining the underlying formats and preconditions of their existence.


I can understand the power of the meme but feel that it is more representative of popularly held beliefs that are shared between like minded individuals on the internet rather than some profound expression of common thought. An emoji 😉 is perhaps easier to understand. People (including myself) who rarely write letters become extremely lazy when writing on the internet. Facebook, which doesn’t have the limitation of characters that twitter has, is predominately filled with twitter like tweets. Even longer comments fall down at the written emotional hurdle — giving rise to the emoji  😮 perhaps.

 

 

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